5 TIPS YOU HAVE TO KNOW

1. Only Show Light Beams - Rather than showing your fluorescent lamp or incandescent bulb, hide them in a way that only the beams of light will be seen. In some ways, you can put a Christmas light behind the dropped cloths or wrap the cloth cylindrically around the fluorescent lamps or bulbs. Spotlights are also the best for this purpose. Having soft projected light will let your display to glow evenly.

2. If you have a big store, provide enough directional signs inside your store and don't forget to include the local language in your sign and signage system. These are also known as visual cues that direct your customers to roam around your store which often results to unplanned purchase. Use light-directed signage in front of your store to attract people during the night and don't forget to change the old signage.

3. Display some items which have higher profit margin at the endcap, the hub at the end of an aisle or gondola especially in grocery stores. The third level, which is strait to eye level, of the shelves and cashier's point are the good areas to place the items that are usually forgotten, add-ons, less necessary and unbranded products - obviously you don't need to put rice and sugar in these areas.

4. Integrate printed materials, multi-media, interactive installation and sensory input in your display. These are the dynamic techniques and are becoming the visual merchandising trend, not just for 2011 but also for 2012 and the coming years because of the fast moving digital civilization.

5. Space Fillers - Don't leave your window display with awkward spaces. If there are areas that will make you display awkward and you think you have no more materials to add, use curls of paper strips, crumpled cloth, doodles of ribbons or any other stuffs you can find around to solidify and harmonize your display. Those materials you use to cover the empty areas are what we call space fillers.

TRENDS

Visual Merchandising Trends

Visual Merchandising means different things to different retailers.  So, lets start with a definition from Wikipedia: “Visual Merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales.” and  “Visual merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer.”  Now having said those things, lets discuss the trends of visual merchandising today.  

Visual merchandising trends are constantly fluctuating because retail is always changing.  The challenge for  retailers is to react to the evolving needs and wants of their customers. Visual elements in a retail store have always been very important in attracting and keeping consumers.  But in the past, visual merchandising trends dictated that featured merchandising be used primarily to promote sale prices.  End caps were and still are, used for this purpose.  However, twenty years ago the visual merchandising trend was to bulk stack end caps promoting prices on single items.  Today retailers often use end caps to promote new items and to inform customers of those items’ specific purposes or benefits.

VISUAL MERCHANDISING

Esta es la primera fase de el desarrollo de una porpuesta(APPCHICHIC) , si estas interesado en  vitrinas con factor X y visual merchandising  con sentido,originalidad y estilo solo comunicate.

Art Deco Style

Art Deco interior design style, also called style moderne, takes its name from the exhibition held in Paris in 1925, L’Exposition Internationale des Arts Décoratifs et Industriels Modernes, but it has its roots in the early reaction against the “spaghetti” style of Art Nouveau. It was already well developed before the First World War but little progress was made from 1914 until after 1920.
Art Deco was characterised by a taste for solid rectilinear shapes, smooth lines, streamlined forms, and a revival of interest in the classicism of the late 18th century. It was influenced by contemporary art movements such as the Fauves, allied to the Ballets Russes, with their use of bold colour, and the Cubists with their interest in primitive art and the geometrical dissection of form. In addition, the style took note of aspects of modern life, particularly machines and transport. Many Art Deco works were made of chrome, plastics, and other industrial materials. Unlike most other modern styles, which were undecorated, Art Deco used various decorative motifs, notably lightning bolts, wheels, chevrons, fans, sunrays, circles, pyramids and waterfalls.
It was a luxury style employing rich and rare materials such as ebony, shagreen, ivory and exotic woods as well as labour intensive techniques like gilding and lacquering. It was practised as high art in the interiors of fashionable France but was largely ignored in Germany, where the work of the Deutsche Werkbund and the Bauhaus led directly to unadorned Modernism. It found little favour in Britain with the exception of some major building projects, but provided a rich source of ideas for mass production for the popular market, particularly in designs for ceramics and textiles.
Style-conscious homes of the 1920s often had exotic Eastern influences or the distinctive look of Art Deco. Some of these designs were inspired by Greek or Egyptian forms and colours. The Egyptian influence followed the opening of Tutankhamun’s tomb in 1922. Surface decoration was one of the main elements of the style, and wood, metal, motifs and decorative objects were also important. Walls were usually pale, in different shades of beige or off-white. Woods were light-coloured, and wallpaper borders were frequently used for definition. The fabrics were often in geometric prints or with period motifs in muted pastel tones, beiges and browns, bright oranges and mauves or lime green. Bedspreads could be in silver satin, with carpets and walls to match, and contrasting curtains. Lighting was dramatic and animal skins were a popular accessory.
In the 1930s came the great slump but, despite the Depression, interior decorators prospered. The look was more subtle than in the 1920s. Plain walls in soft beiges, eau de nil green, silver grey, pale peach, ash pink, powder blue, coral or turquoise were combined with curtain fabrics in a slightly deeper colour - chocolate or tan, deep blues and greens - for emphasis.
There was less pattern in general, though geometrically patterned rugs and textiles by the designer Marion Dorn were particularly fashionable. Abstract paintings were important accessories, light and dark woods were much in use and murals were very popular. Mirror glass was used to give an illusion of space.

Art Deco Style In brief:

• Interiors begin to lose mouldings, cornice, picture rails and have a streamlined effect;
• Compensated by luxurious surfaces and finishes;
• Use of mirror glass, lacquer, straw, vellum, silver and gold papers
• Stippled paint finished much in fashion.

© Adrienne Chinn

EXPO DESIGN COLOMBIA 2011

Expoconstrucción expodiseño es una feria especializada de carácter internacional; escenario para la proyección y el crecimiento de los sectores de la construcción, la arquitectura y el diseño en la Región Andina, Centro América y el Caribe. Cada dos años se proyecta como una plataforma para la generación de negocios y contactos cualificados entre expositores, compradores y visitantes.

Objetivo

Continuar posicionándose como uno de los escenarios más importantes en Latinoamérica para la proyección y el crecimiento del sector en Colombia y la región. Así como generar contactos cualificados entre expositores, compradores y visitantes.

Horario

VISITANTES Apertura de la Feria 24 de Mayo: 12:00 pm a 9:00 pm Horarios de Feria 25 al 29 de Mayo: 10: 00 AM - 9:00PM Ingreso para estudiantes con tarifa preferencial. Válida sólo Sábado 28 y Domingo 29.	Venta de Boleteria hasta las 7:00 pm
EXPOSITORES Durante Feria: 9:30 AM - 9:00pm

Boletería

Ingreso para Estudiantes Universitarios con Tarifa Preferencial válida sólo Sábado 28 y Domingo 29
$12.000 con carnet universitario
Público General
$20.000
Por seguridad no se acepta la entrada a menores de 12 años