VISUAL MERCHANDISER
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Staircases

Let’s all be thankful that after eating far more turkey, stuffing and mashed potatoes than anyone ever really should, most of us don’t have to climb a never-ending series of steps to crawl into bed for a midwinter’s nap. In homage to the act of burning calories, though — something we’ll all get to… oh, perhaps tomorrow or the next day — we present six amazing modern staircases, each a work of art on its own.  Every one in the collection is a critical study in balance and form; cantilevers and helix shapes dominate the currently flotation-obsessed landscape of contemporary stairs, causing more than a moment or two of hesitation before we suspend our disbelief rather literally and step onto them.  These optical illusions may require a strong leap of faith along with each timid step, but we’re willing to bet the view from the top is completely worth the climb.

DNA Stairs by DNAStairs

Modern Staircase by John Maniscalco Architecture

Yellow Cantilevered Stairs by Ronstan

Modern Staircase Design by Lawrence Architecture

Floating Stairs by Guido Ciompi

Modern Spiral Staircase by Christian Siller

 via Furniture fashion

10 Sumptuous Fabric Sofas

It used to be that fabric sofas were the foundation pieces of overly-formal living rooms and overly-casual dens, either so tightly stuffed (and stuffy) or so dated and worn that they’re decidedly tragic from both a functional and aesthetic perspective.  Today’s roundup, though, presents ten modern (and in some cases, retro-modern) pieces in simple patterns with smart (and occasionally sinewy) lines.  Moroso, Kati Meyer-Brühl and Monica Förster have a little fun deconstructing the traditional sofa shape into something more complex, while John Lewis keeps things classical and everyone else creates something in-between.  All, though, are worthy of being the focal point of any living space, and each looks rather cozy.  Now, there’s something to sink into.

Blue Fabric Sofa from Moroso

Cosmo Fabric Sofa from the Iconix Collection

Grey Fabric Sofa from DFS UK

Hayworth Sofa from John Lewis

Karlstad Sofa from IKEA

Parker Sofa from Hotel Maison

The Grand Sofa by Monica Förster

The Mosspink by Kati Meyer-Brühl

Modern Fabric Sofa from Energia

Patterned Fabric Sofa from West Elm

via Furniture Fashion

TYPES OF WINDOWS DISPLAY

“Whatever with the past has gone, the best is always yet to come.”

LIBERTY,HARRODS,SELFRIDGES THE CITY OF LONDON

The art of visual merchandising

BY:fibre2fashion

Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.

Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.

Components of Visual Merchandising:

There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. These components when combined together in a proper ratio will make a successful outcome.

Make merchandise the focal point:

The main goal of display is to showcase the products within the overall display area. Customers give three to five seconds of their attention to window display. The retailers visual message should be conveyed to the customer in that short period of time. It should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of window display should go with the product and should not suppress them to make it discernable to the eye. 

Right choice of colors is vital:

Color is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colors can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colors in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display. A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. A display of babys accessories should reflect light shades of pink and blue colors. A Christmas display should contain colors of red, green, gold and silver.

Display themes to appropriately support the product:

A theme is a display of sale items of similar categories e.g. a display of kitchen accessories. Its essential to have themes for all retail displays. They can be romantic, wild, or capricious, and capture peoples imaginations.

A good theme will lure the customer with a shopping mood into the store. Themes mainly depend upon the retailers imagination and creativity. Focusing on the right theme rather than creating a display with expensive raw materials is the key to successful window display. A shoe store theme can be a group of elves buying shoes. A theme for display of casual wears can be a group of mannequins sitting casually at a get together in different poses. Related themes will tug the heartstring of the customers and will pay off.