1. Only Show Light Beams - Rather than showing your fluorescent lamp or incandescent bulb, hide them in a way that only the beams of light will be seen. In some ways, you can put a Christmas light behind the dropped cloths or wrap the cloth cylindrically around the fluorescent lamps or bulbs. Spotlights are also the best for this purpose. Having soft projected light will let your display to glow evenly.
2. If you have a big store, provide enough directional signs inside your store and don't forget to include the local language in your sign and signage system. These are also known as visual cues that direct your customers to roam around your store which often results to unplanned purchase. Use light-directed signage in front of your store to attract people during the night and don't forget to change the old signage.
3. Display some items which have higher profit margin at the endcap, the hub at the end of an aisle or gondola especially in grocery stores. The third level, which is strait to eye level, of the shelves and cashier's point are the good areas to place the items that are usually forgotten, add-ons, less necessary and unbranded products - obviously you don't need to put rice and sugar in these areas.
4. Integrate printed materials, multi-media, interactive installation and sensory input in your display. These are the dynamic techniques and are becoming the visual merchandising trend, not just for 2011 but also for 2012 and the coming years because of the fast moving digital civilization.
5. Space Fillers - Don't leave your window display with awkward spaces. If there are areas that will make you display awkward and you think you have no more materials to add, use curls of paper strips, crumpled cloth, doodles of ribbons or any other stuffs you can find around to solidify and harmonize your display. Those materials you use to cover the empty areas are what we call space fillers.
Color is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colors can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colors in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display. A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. A display of babys accessories should reflect light shades of pink and blue colors. A Christmas display should contain colors of red, green, gold and silver. 
A theme is a display of sale items of similar categories e.g. a display of kitchen accessories. Its essential to have themes for all retail displays. They can be romantic, wild, or capricious, and capture peoples imaginations. 
